CASE STUDY
Employer Branding

#LifeAtPhilips

 
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THE BRIEFING

Drive awareness and consideration increase for Philips as an exciting place to work for software talent in the Netherlands and Germany.

 
 
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THE SOLUTION

Make the influencer an insider!
Three influencers from different backgrounds were invited to events and interviews. With Instagram posts and blogs, they shared their thoughts and experiences to inspire and attract talent to work for Philips.

 
 
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 THE INFLUENCERS

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@juliah attended the TNW Conference with the Philips Chief Innovation Officer to discuss AI in healthcare and how is life at Philips.

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@evetomaszewski visited the headquarter and met with a Sr. Product Manager to have an overview of career opportunities in Philips.

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@merelvanderwouden participated in the Philips Gay pride celebration and talked with women of the Philips Women Empowerment Initiatives.

 
The results
 
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290K campaign impressions
hyper-targeted to professionals

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40 pieces of content across
Instagram and Blogs

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1 article shared on Philips.com
with incredible audience feedback

 
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β€œCanβ€˜t wait to read the interview πŸ‘β€

β€œThe most important thing is that a company takes care of your career growth. If you grow, the company will grow.”

β€œI really didn't know how amazing this was πŸ™ŒπŸ»β€

β€œOh wow, what a great opportunity to meet ladies in the field that are so empowering!”

 
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 Interested in working together?

 
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